Fractional CFO for call centers and BPO: financial leadership for complex, high-volume operations

30+ years

as a CFO

MBA

in Marketing

CPA

Georgia State Board of Accountancy License #CPA012637 (inact)

Trusted by leaders at

Black Dragon Capital Questco Ace Auto Parts PrestigePEO CertiPay Quattro Trip Bikes iPayed

Labor cost is only one part of the model

Call center and BPO economics depend on program mix, staffing, utilization, service quality, refunds, chargebacks, payment processing, currency exposure, and cross-border accountability.

A lower labor rate does not create durable profit when these elements are managed separately.

What I can support for call centers and BPO firms

Fractional CFO support for call center and BPO operations

Recommended starting point

CFO Decision Diagnostic

The CFO Decision Diagnostic establishes a usable baseline for program economics, workforce cost, payment risk, and cash. It produces a focused decision model and a 90-day action plan before a broader retainer is considered.

6 onshore employees ran 600 offshore to 20% EBITDA at peak

At Baywalk Media, the company I co-founded, B2C technical support became our largest campaign. We liked the value proposition, saw a fragmented market, and moved from being the agency to owning the product.

We combined with Quatrro, an India-based B2B outsourcing firm, to launch Quatrro Direct as its U.S. B2C business - serving English-speaking consumers worldwide on high-risk, high-volume international payments, where refunds and chargebacks could sink the business overnight.

Call center case study: B2C technical support scaled to 35M dollars peak revenue at 20 percent EBITDA

~600

offshore employees across four global centers, with six onshore in the U.S.

~$60M

annual processing capacity for five consecutive years

~$35M

peak revenue at 20% EBITDA

1.2M

consumers served over a decade

What I led

Designed the delivery model

I engineered the operation around India’s deep pool of highly skilled, lower-cost technical talent. At scale, approximately 600 offshore employees worked across four global centers, with six onshore in the U.S.

Held quality at the source

I paired the payment operation with service-quality monitoring. We held refunds below 15% and chargebacks below 3%.

Matched the sourcing to the customer

For inbound billing customer service, we strategically outsourced to a US call center rather than India, for a better native English-speaking experience. That choice helped keep refunds and chargebacks down.

Controlled the payment engine

I set up and oversaw PCI-compliant, high-risk, multi-currency processing. We kept processing cost below 4% of gross and maintained approximately $60M in annual processing capacity for five consecutive years.

Built the combined company

I architected the cross-border combination with Quatrro and built the financial and legal framework for the U.S. B2C operation.

The result: approximately $35M in peak revenue at 20% EBITDA, averaging roughly $25M a year over a decade, serving 1.2 million consumers. The B2C proof of concept later led Quatrro to acquire the business.

The takeaway: lean offshore delivery created the cost advantage. Service-quality and payment controls protected the margin. Disciplined finance and operations made the business durable.

This describes Bob’s role as co-founder, CFO and COO of Baywalk Media / Quatrro Direct (2005-2017), not a Fractional CFO client engagement. Names, dates, and results are published with permission.

Is this the right fit for your call center or BPO?

Best fit

When it’s not the right fit

Bookkeeping cleanup, tax preparation, or a generic cost-cutting exercise without reliable operating and financial data.

Frequently asked questions

What does a Fractional CFO examine first in a call center?

Program and client profitability, workforce assumptions, quality-related costs, payment risk, cash timing, and the reliability of management reporting.

Yes. I’ve run a four-center, cross-border operation myself. The model connects center-level economics, currency and cash exposure, shared services, quality measures, and accountability across entities and locations.

No. I use their information, define decision-ready reporting, and coordinate financial priorities while specialist compliance work remains with the appropriate professional.

Connect workforce decisions, program economics, payment risk, and cash before the next major commitment

Or text me directly at (727) 455-9905.